Client: National Black Doulas Association (NBDA)
Role: Art Direction, Brand Identity, Web Design, and Print Design
Role: Art Direction, Brand Identity, Web Design, and Print Design
Overview:
The NBDA needed a refreshed brand identity and the addition of an e-commerce platform for official merchandise. The goal was to elevate their online presence while maintaining alignment with their mission of empowering BIPOC doulas. Their previous branding lacked cohesion, which limited reach and engagement across digital platforms.
Design Details:
Brand Identity: Revitalized their visual system with cohesive colors, typography, and branded templates that align with their mission.
E-Commerce Integration: Designed and implemented a user-friendly online store seamlessly integrated into their website, featuring branded merchandise.
Digital Assets: Created sharable social media content, GIFs, and graphics to boost engagement and awareness.
Print Design: Developed physical merchandise and promotional materials, including branded apparel and collateral.
Concept:
The refreshed branding represents the NBDA’s core values of empowerment, community, and professionalism. The merchandise design and online platform were tailored to celebrate and connect with the organization’s audience, reinforcing their mission of uplifting BIPOC doulas.
Impact:
The updated brand identity and e-commerce platform successfully increased the NBDA’s visibility and member engagement. The streamlined shopping experience empowered their community to access merchandise reflecting their shared values and mission.
