Client: Savor & Pour (Mobile Charcuterie Business)
Role: Brand Identity, Art Direction, and Motion Design
Role: Brand Identity, Art Direction, and Motion Design
Overview:
The "NEXT STOP" campaign aimed to increase awareness of Savor & Pour's pop-ups and festivals. Their previous reliance on word-of-mouth and non-branded social media posts wasn’t driving the desired engagement. This project focused on developing a captivating brand identity and promotional strategy that would bring their events to life and connect with their audience.
Design Details:
Visual Identity: Created a cohesive visual system, including custom typography, color schemes, and logo assets to strengthen brand recognition.
Animations: Developed animated digital assets to promote events in a fun and engaging way, capturing the mobile and adventurous spirit of the brand.
Storytelling: Designed graphics and storyboards that highlighted event details while staying true to the brand's artisanal and playful vibe.
Concept:
The campaign centered on the idea of a journey—“NEXT STOP”—emphasizing discovery and connection. The visual style balanced bold, vibrant colors with approachable, hand-drawn elements to make every event feel inviting and memorable.
Impact:
The campaign successfully boosted event attendance and online engagement. The animations and cohesive branding elevated Savor & Pour's presence in the local market, making their pop-ups highly anticipated events.
"NEXT STOP" 2023
